The journey began in Kashmir. In 2018 we went on a search for the origins of the gentle amuu fabric.
In Kashmir, the importance of the fabric was explained to us. We lost ourselves in the soft fabric. With every gentle touch we fell in love more and more. On a free and loving affection for the cashmere goats, we realized that a different kind of history is being written here.
For centuries, chairs have been woven in cashmere to produce one of the oldest fabrics: cashmere.
Tradition and attention to detail have been processing the unique scarves for centuries. In the mountains of Kashmir there is a culture in which the values of processing belong to it. Sensitivity and affection for the material promise an experience like no other.
We are extremely proud that respect is part of the Kashmiri culture and the local loom factory. Everyone pays attention to sensitivity when processing the products. Long-term relationships with the scarf itself promise longevity.
We believe that cashmere is a material that not only gives the wearer a feeling of love and warmth, but also the tailors themselves. In-depth processes and unique know-how merge delicacy, luxury and modernity into one. Here tradition melts into modernity.
There is not often a culture in which humans and animals are one. Cashmere goats are lovingly treated by our producers. Free animal husbandry and respectful treatment are key standards for our suppliers. Our partners undergo constant checks on quality and transparency.
The most important thing in our work is that the extraction of our fine and unique fabric is only natural processes is bound. Therefore, the fabric is only obtained when the goat drops its fur due to the season of the year.
Kashmir is a unique region. It combines colorful diversity, culture and beautiful landscapes into a place full of emotions and eternity. Centuries go by and the region remains true to its beauty. Here is the origin of life. Here the origin is nature. Here is the origin of amuu.
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