About Us

A new chapter

The Kashmiri Mountains

We get our unique, soft material in cashmere. Cashmere has stood for luxury and exclusivity for centuries. A tradition that we will carry into the future.

The start

A place that changed everything

In 2018 we started amuu's journey. With local partners who welcomed our company philosophy with open arms, we gave the go-ahead for our vision.

A family

The amuu family

We pay attention to diversity in the production of our scarves. This diversity should tell your story.

Tell us your story

Meet the team

3 siblings - 1 story

Growing up in two worlds, we live our story with authenticity. Get to know us. We are always at your disposal.

Sarina Khawaja

Managing Director, Purchase & Collection Line

Get to know Sarina

Mudabbir Khawaja

Managing Director, Finance & Sales

Mudabbir kennenlernen

Mahe-Noor Khawaja

Managing Director, Marketing & Relationship Management

Get to know Mahe

“Growing up between two cultures, we got to know two worlds from childhood. An amuu scarf lives from diversity. From the loom to your home, we want to prepare a gift of joy for you with our unique fabric and our high-quality service.”

—Founding team of amuu

Simplicity

At amuu we believe that every single head can let their creativity run free.

An amuu scarf is more than just an accessory. Every little building block has been carefully selected and predetermined by our creative designers from all over the world. Behind each picture are several people who spend weeks building the collections. Behind every amuu scarf is a story that only begins with you.

Each of our friends wrote down the lines from amuu and it is only through the connection of all ideas that we can keep our promise of Combining Cultures every day.

A gift of joy.

A bond you never felt before